A friend's son commented recently that he didn't need presents at Christmas. He'd be satisfied with his mother's cinnamon rolls...and yes, they WERE very good.
I tend to agree. Here in the western world, there is little that we give or receive at Christmas which we really NEED - although my presents, both received and given, tend to pass the 'usefulness' test.
Yet there is something wonderful about choosing and giving gifts. It sparks generosity, unleashes creativity and inspires a more loving attitude. More than the gift itself, giving says 'I love you.'
Cinnamon rolls can say that too, of course. Just not in quite the same way.